Marketers create entire strategies designed to help a video or e-mail message go viral but for newlyweds Jill Peterson and Kevin Heinz, it happened organically. At his father-in-law's urging, Kevin posted the couple's, um, "wedding march," on YouTube on Sunday so friends and family who didn't attend the wedding could see it.As of 2 p.m. Eastern today, it had been viewed more than 1.6 million times. The bride and groom appeared on "The Today Show" this morning; their entire wedding party will recreate the dance on tomorrow morning's program. Why did it become a viral sensation? Just watch. You'll have your answer.
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