Developing a Multimedia Publicity Plan

Business writer Randy Hecht recently interviewed me about online press rooms and social media releases for AT&T's "Real Marketing Solutions" small business newsletter. Her article is concise, clear, and helpful. If you're working to understand ...

• How to reach your target audience through the press
• What differentiates a social media press release from a traditional press release
• How to create an online press room

... you'll want to read the article. Download and save Shift Communications' social media press release template, too. It will give you a headstart.

How are you using social media releases?

Learn About Social Media Releases

The current issue of Build Book Buzz, the free e-newsletter for authors, includes a Q&A on social media releases with Todd Defren, principal of Shift Communications. Defren is credited with creating the first social media news release in 2006.

To learn more about social media releases, including how to create and distribute them, sign up for the newsletter at www.buildbookbuzz.com before Wednesday, December 23, 2009. You'll receive the issue by e-mail shortly after you provide your name and e-mail address in the space provided on the Web page.