Teens Dominate Online Video Usage

If you live with teens, you aren't surprised by this month's Nielsen Online report that teens aged 12-17 spend the most time watching videos online. But even the little kids are spending lots of time doing this -- those in the 2-11 age group spend more time watching online videos than everyone else in the 18+ category. Use this information to shape your media relations plan -- if your target audience falls anywhere in the 2-17 age group, you'll want to consider a YouTube video, which tops the destination list for both the 2-11 and 12-17 groups.

Who's Watching Your Book Trailer on YouTube? Now You Can Find Out

YouTube has announced a new free tool, YouTube Insight, that will let people who upload videos -- including book trailers -- to the video-sharing site see detailed information about who is viewing the video, where and when. The reports (think of Google Analytics) will be available only to the individual or organization uploading the video.

This means that authors who post their book videos on YouTube will have access to valuable information they can use to refine or adjust their book promotion plans. If you've got a video on YouTube, here's how you use this tool now: Click under the "About this Video" button under "My account > Videos, Favorites, Playlists > Manage my Videos." Once you do this, come back and tell us what you learned by using the "comments" feature here.