If you live with teens, you aren't surprised by this month's Nielsen Online report that teens aged 12-17 spend the most time watching videos online. But even the little kids are spending lots of time doing this -- those in the 2-11 age group spend more time watching online videos than everyone else in the 18+ category. Use this information to shape your media relations plan -- if your target audience falls anywhere in the 2-17 age group, you'll want to consider a YouTube video, which tops the destination list for both the 2-11 and 12-17 groups.
Tuesday, June 17, 2008
Teens Dominate Online Video Usage
If you live with teens, you aren't surprised by this month's Nielsen Online report that teens aged 12-17 spend the most time watching videos online. But even the little kids are spending lots of time doing this -- those in the 2-11 age group spend more time watching online videos than everyone else in the 18+ category. Use this information to shape your media relations plan -- if your target audience falls anywhere in the 2-17 age group, you'll want to consider a YouTube video, which tops the destination list for both the 2-11 and 12-17 groups.
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