So . . . when Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions was published, my book marketing plan included securing paid speaking engagements that would allow me to:
- Provide nonprofits with information they could use immediately to generate publicity
- Sell books
- Leverage the book to earn more through speaking fees
Is it worth it for you? Here are five reasons to consider becoming an author who speaks:
- You can share your message with more people. You have something to say, right? That’s why you wrote the book. Speaking lets you present your core messages in person.
- It can lead to more paying work. Many consultants speak to generate leads. If you’ve got a book and you consult on your book’s topic, public speaking can not only generate more speaking invitations, it can also fill your inbox with requests for information about your professional services.
- It supports your expert positioning. Whether you acknowledge it or not, you’re considered an expert on your book’s topic. This applies to all types of authors – from nonfiction writers to novelists to memoirists. When you add “speaker” to your list of credentials, you further underscore that expert status.
- Your admirers want to hear from you. Whether they deserve it or not, authors are admired by non-authors. For reasons that are hard to understand, many think authors are “cool.” People like to hear what cool people have to say.
- You can earn more money from your book. Sure, you can – and should – accept unpaid speaking gigs offered by local groups or association conferences. But why limit yourself to unpaid opportunities? Why not take that experience to organizations that have money to pay speakers?
- “How do I respond when a meeting planner asks, ‘How much do you charge?’ ”
- “How do speakers’ bureaus work?”
- “What topics are in greatest demand?”
- “How do I find paying opportunities?”
If you speak about your book's topic, tell us why.