Showing posts with label grassroots PR. Show all posts
Showing posts with label grassroots PR. Show all posts

Wednesday, February 27, 2008

Starbucks Pulls Off Fabulous PR Stunt

Every Starbucks in the country closed for 3.5 hours last night for barrista training. This doesn't need to be a major media event but Starbucks turned it into one. And I'm impressed.

It was one of the lead stories on this morning's "Today Show" but I also heard about it on my local CBS affiliate's newscast last night. Clearly, the company's PR staff tackled this on a grassroots level as well as on a national level -- an opportunity that is often overlooked. Kudos to Dunkin Donuts and local coffee shops for taking advantage of this to get press for themselves, too, offering discounts and free coffee from 5:30 to 9 pm.

Great job, Starbucks PR department. This one looks like it has 2008 Silver Anvil winning potential. The applications will go out next January.