Wednesday, February 3, 2010

Developing a Multimedia Publicity Plan

Business writer Randy Hecht recently interviewed me about online press rooms and social media releases for AT&T's "Real Marketing Solutions" small business newsletter. Her article is concise, clear, and helpful. If you're working to understand ...
  • How to reach your target audience through the press
  • What differentiates a social media press release from a traditional press release
  • How to create an online press room
... you'll want to read the article. Download and save Shift Communications' social media press release template, too. It will give you a headstart.

How are you using social media releases?

4 comments:

J. Aday Kennedy's A Writing Playground said...

My book is due out early this year. I have all kinds of marketing tips on my blog, but know nothing about press releases. I'm taking notes!
Aday

Sandra Beckwith said...

Here's some help with that! (p.s. Good to hear from you!)

http://www.buildbookbuzz.com/articles/book-news-release.htm

Maria Peagler said...

Sandra - I downloaded the Shift communications template, but am wondering: to add Digg/Technorati/Delicious info to it, it would need to be a live document online. That seems to be a part missing from your article, that the social media release should be available in an online format. Seems kinda obvious, but what platform do you suggest?

Sandra Beckwith said...

Hi Maria,

I can't comment on why the writer of the article didn't address the Digg/Technorati/Delicious component. And yes, the social media release is designed to reside online but I'll also note that all press releases should have a home online on your Web site, whether they use the social media format or not.

That said, sites such as digg and delicious provide a place for you to post your release if you don't have a "home" for them on your Web site. I'd rather see you keep all of your content on your Web site though. You can provide all the same links, etc., from your own press room. A specific press release in your social media-friendly press room can include photos, videos, links to background info, links to exec bios, etc. -- all housed on your site. Google can help you find a few good examples.

Cheers,
Sandy