It's important reading for anyone who works with the media to generate publicity. Here are a few highlights (which I could have copied and pasted from a press release if one existed ...):
- Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week and more than 84% report visiting a corporate website or online newsroom at least once a month. Yet more than half of journalists agree that when they visit organizations’ websites, it’s often difficult to find media contact information or press materials that address their interests.
- Nearly 3/4 report they read blogs to keep up with the subject they cover.
- The number of journalists using social media sites to do their job has risen dramatically. (Unfortunately, it doesn't tell us how they use them.)
- 79% prefer to receive news and information via e-mail.