Study reveals how journalists gather information

A new study from TEKgroup International and Bulldog Reporter reveals trends in how journalists use the Internet and other resources to research, follow and report news and feature material. (TEKgroup creates online newsrooms for companies, but doesn't offer a news release about the survey results in its own newsroom. How ironic.)

It's important reading for anyone who works with the media to generate publicity. Here are a few highlights (which I could have copied and pasted from a press release if one existed ...):

• Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week and more than 84% report visiting a corporate website or online newsroom at least once a month. Yet more than half of journalists agree that when they visit organizations’ websites, it’s often difficult to find media contact information or press materials that address their interests.
• Nearly 3/4 report they read blogs to keep up with the subject they cover.
• The number of journalists using social media sites to do their job has risen dramatically. (Unfortunately, it doesn't tell us how they use them.)
• 79% prefer to receive news and information via e-mail.

Read or download a copy of the survey after completing a form at this link.