How do small businesses use e-mail and social media for marketing?

AWeber Communications just announced results of its e-mail and social marketing survey of more than 2,500 small businesses. The most popular tactics at the moment involve using e-mail and social media options to spread content to additional mediums. More than one-third (36 percent) shared information about their e-mail newsletters on Twitter, while 35 percent delivered blog posts via e-mail.

Here are the survey highlights:

• E-mail marketing continues to bring significant value to businesses with more than 82 percent of respondents planning to increase their e-mail marketing efforts over the next year.
• The more social media grows in popularity among consumers, the more attention it will receive from marketers. Almost 70 percent of small business marketers are employing some sort of social media tactics and a majority (77 percent) indicate that integrating e-mail marketing and social media is either “very important” or “moderately important.”
• The most popular tactics at the moment involve spreading content onto additional mediums such as sharing e-mail newsletters on Twitter (36 percent) and delivering blog posts via e-mail (35 percent).
• Nearly 50 percent of respondents indicated that behavioral targeting (sending specific e-mails to people according to previous messages they've opened or links they've clicked in the messages) increases their conversion rates either significantly or moderately.
• More than 66 percent of respondents indicate they intend to use behavioral targeting as well as sales tracking in their campaigns over the next 12 months.
• 54 percent of respondents indicate they intend to use Facebook as a tool to help build their e-mail lists.
• Nearly 20 percent of respondents indicate that integrating e-mail marketing and social media increased customer loyalty.
• Almost 12 times as many respondents said that e-mail marketing ROI is more easily measured than social media ROI (61 percent versus 5 percent).

How are you using e-mail and social media marketing to help get the word out about your business?