Friday, September 18, 2009

How to Get on Radio Talk Shows

Radio talk show host and producer Mark Kaye shared tips on how to get on radio talk shows last month when he was a guest on a teleseminar that I hosted. I took some notes during the 60-minute call, which was loaded with great information for anybody who wants to get on the radio to promote a product, service, or issue. Here are some of Mark's tips from the call:
  • Mark says that too many guests want to talk about themselves. Radio listeners are not interested in us or our products. They tune in for information and entertainment and if we don't provide that, they'll change the station.
  • Authors hoping to promote a book can send a PDF copy of the book or a PDF file with a chapter or two for the producer to review before making a decision about scheduling the author as a guest. This eliminates the expense of sending the actual book.
  • Talk show producers and hosts like to know that you'll be a good guest, so reassure them by posting audio clips of other interviews you've done -- podcasts are fine -- on your Web site.
  • Make your product, book, service, issue, etc. relevant by linking it to what people are talking about today. Check for the "Trending Topics" on the right side of the screen to learn what's generating buzz each day.

If your publicity plan involves radio talk show appearances, check out Mark's "Radio Publicity Star" audio program for great information on who to contact at radio stations, how to contact them, how to be a great guest and get referred to other stations, and so on. It's a great program and I'm proud to be affiliated with it.

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