Don't Include Known Spam Triggers in Your Press Releases

It's not easy writing press releases that will always make it past spam filters and get to their intended recipients. The list of words and phrases that trigger spam alerts seems to keep growing.

To help people like us, SalesNexus has published a list of more than 300 words or phrases to avoid using in e-mail messages. I'd share some here, but then the people who subscribe to this blog via e-mail might not receive the message. Let's just say that I was surprised by some of them.

SalesNexus, a Web-based contact management company, has also published an e-book with e-mail marketing advice -- some of which might apply to publicists using e-mail to connect with journalists.

Thanks to the folks at SalesNexus for making this list available on the company's site. They're doing a nice job of showing, rather than telling, that the way to win customers is to share information that illustrates that they know what they're doing.