4 Ways Local Ad Agencies Can Generate Buzz with Another Firm's Super Bowl Ads

Here's a message for ad agencies lacking commercials airing during the Super Bowl: Plan to take advantage of the hype next year. Here are just a few things you can do in your local market around Super Bowl XLIII to position your firm's leaders as the community's creative gurus:

• Blog about the commercials as they're airing; make sure you alert the media that you'll be doing this. Invite reporters to interview you while you're blogging.
• Assemble a panel of average people -- not ad agency types -- to rate and comment on the commercials as they air. Invite TV stations to interview panelists, etc.
• Send a press release with your predictions of the "winners" just days before the big event. Make yourself available for media interviews the morning after the game to comment on your predictions and the actual outcome.
• Write a Super Bowl Sunday op-ed about what the commercials reveal about our society.

Make a note in your calendar to take advantage of this next year. And tell us what you did with the 2008 Super Bowl ads to position your business as the local advertising thought leader.