I've always been interested in Erie Canal lore (and not just because I live across the street from the canal in the lovely village pictured here in a photo by "lilhoosrgrl"), so I was pretty happy when Deborah Williams, the author of The Erie Canal: Exploring New York's Great Canals, registered for my book publicity course. I knew I'd enjoy guiding her through the process.
Because the course includes content on author Web sites, Deborah sent me the link for her new Web site this morning. It was something of a "ta-da!" message. Once on her site, I went straight to the "Canal Music" page because I am still a 3rd grader at heart. You don't grow up in New York State without singing "low bridge, everybody down!" more times than you'll ever remember and more loudly than you ever should.
Meanwhile, back at the ranch, I tweeted about this page this morning, saying the music made me smile. And my tweet was seen by a journalist, who contacted Williams with some questions, and then wrote this piece showcasing the new Erie Canal book.
Why, it's practically magical!
If you want to learn more about how to get these types of "magical" outcomes by using social networking sites and tools effectively for book promotion and publicity, check out the teleseminar I'm hosting on November 11, 2oo9, "Boost Your Book Sales with Social Networking." You'll get lots of practical tips and advice from my guest, Dana Lynn Smith, author of the e-book, The Savvy Book Marketer's Guide to Successful Social Marketing.
I promise it will be well worth the small price of admission.
Tuesday, November 3, 2009
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