As I mentioned when speaking at the Self Publishers Online Conference last month, this is a great time to buy marketing services, whether you're looking to hire a publicist, buy ads, or print direct mail pieces. I was reminded of this yesterday when my heating/cooling contractor offered me a nice discount on duct cleaning because the company's duct specialist has nothing to do. (And I can see why: I could take a nice vacation with the cleaning fee, even with the discount.)This means that if you're in a position to buy, don't hesitate to negotiate. Newspapers and magazines are struggling, so a discounted ad is better than no ad at all. Consultants are trying to keep their doors open so again, a reduced fee will contribute more to the overhead than no fee at all. You might not always succeed at securing a temporary price reduction, but you won't know until you ask. And there has never been a better time to ask.
Are you offering temporarily discounted marketing services to small businesses, nonprofits, or authors? Post a note here and let people know!
Posts
No comments:
Post a Comment