Friday, June 19, 2009

Why It's a Good Time to Purchase Marketing Services

As I mentioned when speaking at the Self Publishers Online Conference last month, this is a great time to buy marketing services, whether you're looking to hire a publicist, buy ads, or print direct mail pieces. I was reminded of this yesterday when my heating/cooling contractor offered me a nice discount on duct cleaning because the company's duct specialist has nothing to do. (And I can see why: I could take a nice vacation with the cleaning fee, even with the discount.)

This means that if you're in a position to buy, don't hesitate to negotiate. Newspapers and magazines are struggling, so a discounted ad is better than no ad at all. Consultants are trying to keep their doors open so again, a reduced fee will contribute more to the overhead than no fee at all. You might not always succeed at securing a temporary price reduction, but you won't know until you ask. And there has never been a better time to ask.

Are you offering temporarily discounted marketing services to small businesses, nonprofits, or authors? Post a note here and let people know!

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