Thursday, April 2, 2009

May 15 is Deadline for Platinum PR Awards

While most of us see the PRSA Silver Anvil awards as the Oscars of the public relations profession, there are several other competitions that also recognize communications excellence,including the Platinum PR Awards offered by PR News.

I like the range of categories offered by this competition -- it combines PRSA's Silver Anvil awards for programs and its Bronze Anvil competition for tactics -- and adds to the entry categories, too. The Platinum PR Awards recognize excellence in categories ranging from word-of-mouth campaigns to satellite media tours to crisis management.

Enter by May 15. As I've noted here before, don't waste your time and money entering mediocre work. These awards programs are highly competitive and represent the best of the best. Ask yourself if your results or creativity truly exceeded reasonable expectations. If they did -- if everybody's talking about your project -- then enter. Be thoughtful as you create your entry, making certain that you communicate clearly and effectively what made your entry superior or successful. Follow the required format or run the risk of being disqualified because you didn't read the instructions.

Finally, feel free to ask me questions. I've been a Silver and Bronze Anvil judge and have a sense of what's outstanding and what isn't.

Good luck!

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