Small, independent retailers continue to face increasing competition from the big box stores. The smart ones are emphasizing what they do better than super stores -- product knowledge, customer service, personal relationships with customers, and so on. But the real smart ones are using publicity to their advantage. I recently offered advice on how to do this on the "Retail Crossing" Web site. Read the article.
Thursday, January 3, 2008
Retail Publicity Tips
Small, independent retailers continue to face increasing competition from the big box stores. The smart ones are emphasizing what they do better than super stores -- product knowledge, customer service, personal relationships with customers, and so on. But the real smart ones are using publicity to their advantage. I recently offered advice on how to do this on the "Retail Crossing" Web site. Read the article.
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