Friday, December 19, 2008

Example of Great Viral Marketing Campaign

Today is one of those days when I need a laugh and I found it in my in-box: A video from a great viral marketing campaign from ... wait, watch the video to uncover the marketer's agenda:

The fact that somebody sent this link to me and that I'm posting it here tells you that this campaign will get the desired exposure for its sponsor. The best viral campaigns evoke emotion and show creativity. This one does both -- which is why we'll all be passing it along to our female friends.

(Learn more about viral marketing in the September 2007 issue of Build Book Buzz.)

No comments: