Wednesday, January 7, 2009

Learn How to Promote Your Book in Affordable E-Course

Authors who know the importance of book publicity but can’t afford a pricey publicist have a very affordable option: my book publicity and promotion e-course offering four weeks of personalized instruction and feedback for under $200. “Book Publicity 101: How to Build Book Buzz,” is a dynamic online course taught in two versions and running from February 2-27, 2009.

I teach it in a forum format, with lessons and homework assignments posted online in an easy-to-use password-protected forum. The highly-interactive courses – one for traditionally published authors and one for self-published authors – cover how to:

* Create a book publicity blueprint that makes the most of your available resources
* Craft the most compelling media materials needed to generate results
* Conduct a virtual book tour with bloggers who can help you build buzz quickly
* Employ the media relations tools that will take you the farthest fastest
* Generate high-impact radio interviews
* Build an author Web site that supports book sales and other goals

Students receive instructional materials and resources and complete weekly assignments that help them discover how easy it is to create book buzz. Many tell me that the most valuable component is the one-on-one instructor guidance and feedback designed to take your work to the next level. But you get input from other students, too, as they offer fresh perspectives and new ideas for all participants in response to homework or on the free-for-all Q&A forum. There, students get answers to questions not covered in the course materials, making this a highly-personalized learning experience for nonfiction and fiction authors.

Please note that it's harder to generate publicity for fiction than it is for nonfiction, so this course is an excellent choice for novelists because it gives them the extra hand-holding they need to find the non-fiction nuggets in their stories and use them to capture media buzz.

Registration is $199 and limited to 20 students. Get the scoop on the class for traditionally-published authors at and the details on the slightly different version for self-published authors at Both pages include comments from past students about how much the course helped them.

Questions? Just send me an e-mail.

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