Thursday, May 8, 2008

The Kind of Publicity I Love to See

Media outlets are reporting that one tip-off to possible problems with the U.S. Office of Special Counsel leading to a raid this week by the FBI was a service visit from Geeks on Call, a computer help service that makes office visits. A GOC team visited the Special Counsel's office twice in December to erase data from several computers.

The Wall Street Journal reports that office chief Scott Bloch "bypassed his agency's computer technicians and phoned 1-800-905-GEEKS, the mobile PC-help service. It dispatched a technician in one of its signature PT Crusier wagons."

It went on to note that "The technician completely cleansed Mr. Bloch's computer hard disk using a 'seven-level' wipe: a thorough scrubbing that conforms to Defense Department data-security standards."

Geez, thanks to the WSJ, we now know:
  1. How to recognize Geeks on Call vehicles
  2. The company's tollfree phone number
  3. That the technicians are so good that the U.S. Dept. of Defense can't complain about their work
They got all of this fabulous exposure at no cost -- and, in fact, actually made $1,149 for the tech's time. Imagine what they might have paid for an ad to communicate this information to WSJ readers -- their target customers. There's just no comparison.

How cool is that?

It's just one reason why I love America.

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