Friday, January 18, 2008

Book Promotion Class is February 4-29

Got a book coming out you want to hype? Has your publisher’s publicist moved on to other projects? Do you have a book in stores that you know deserves more media attention than it’s getting? Are you a self-published author who needs to tell the world your book is available? Or are you working on a proposal that would benefit from a better understanding of what you can do to promote your book?

“Book Publicity 101: How to Build Book Buzz,” my dynamic online course, teaches everyone from veteran authors using mainstream publishers to first-time self-published writers how to generate the kind of media and online excitement that sells books.

Offered February 4-29, 2008, the class is taught in a forum format, with lessons and homework assignments posted online in a private, password-protected forum. The highly-interactive course covers:

  • How to create a book publicity blueprint you’ll be excited about
  • The single secret most authors don’t know about generating ongoing media exposure
  • The most effective and cost-efficient publicity tactics
  • How to generate buzz online using virtual book tours and other techniques
  • Radio and TV producer hot buttons
  • How to bring an energizing new level of creativity to your publicity efforts

The course for self-published authors includes content and assignments that help you announce the book to the media and other key influencers.

Registration is limited to 20 students; we still have a few spots open. Learn more at for the original course and for the self-published class.

Questions? Please post them here so everyone can benefit from the answers or e-mail me at

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