Wednesday, December 2, 2009

Tiger Woods and Communicating in a Crisis

Whenever there's an awkward celebrity moment making headlines, I go in search of crisis communications expert Jonathan Bernstein's thoughts on the situation. Keeping tabs on Jonathan's perspectives on the crisis of the day -- this time, it's the Tiger Woods fiasco -- helps me learn how to react appropriately and productively in these situations. (It's a skill I hope I never need.)

Jonathan's words of wisdom appear this time in the Toronto Star: "It could be, `I had a fight with my wife. I drove off in a huff and lost control of my car.' If that's what happened, this would be over within 24 hours...."

Just a reminder: I've got some of JB's tips for communicating in a crisis at this link.

No comments: