I am always encouraging publicity seekers to find a connection between the day's headlines and their product, service, or organization, but this is so absurd it's funny. It's a great example of what not to do. It's also a reminder that you should always be looking over your publicist's shoulder. Most are smart, sharp, and creative but some are real tools.
Wednesday, July 8, 2009
Did Toxic Fat Kill Michael Jackson?
I am always encouraging publicity seekers to find a connection between the day's headlines and their product, service, or organization, but this is so absurd it's funny. It's a great example of what not to do. It's also a reminder that you should always be looking over your publicist's shoulder. Most are smart, sharp, and creative but some are real tools.
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