It's encouraging in a twisted kind of way to discover that well-known entrepreneurs who have written books have just as much trouble as the rest of us selling books.
A recent Wall Street Journal article on the subject revealed that Gary Hirshberg's Stirring It Up: How to Make Money and Save the World has sold only 5,000 copies since January. That's actually not a bad number -- it's just that the publisher printed 37,000 copies and expected to sell more in that timeframe because of Hirshberg's reputation. Maybe the author -- and perhaps the other high-profile entrepreneurs mentioned in the story -- should take my online book promotion course, eh? I'd love to show them how to build sustained interest in their books so that others continue to learn from their wisdom and experiences!
Thursday, June 19, 2008
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