![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgX5ze9-Z3OGg-O3TVgyJ5yRF9FIpCN2Q1ahOfdELGCHO21ttoJsWeYR6MV7XiRqscLfThO3F4oYXAKhGBPZrG1Q3uiYNW85vPduHyAkVKMSnr6hOChZGPPkep3H-_7CqGOE2eTlWGcsU/s400/STBX+logojpg.jpg)
It was one of the lead stories on this morning's "Today Show" but I also heard about it on my local CBS affiliate's newscast last night. Clearly, the company's PR staff tackled this on a grassroots level as well as on a national level -- an opportunity that is often overlooked. Kudos to Dunkin Donuts and local coffee shops for taking advantage of this to get press for themselves, too, offering discounts and free coffee from 5:30 to 9 pm.
Great job, Starbucks PR department. This one looks like it has 2008 Silver Anvil winning potential. The applications will go out next January.
No comments:
Post a Comment