Thursday, September 13, 2007

Social Networking Sites Top Hot Digital List

With Facebook and MySpace topping AdweekMedia's Digital Hot List, social networking appears to be the hot online trend this year. Unless your target customer isn't online, you should be exploring how you can use these popular sites -- including LinkedIn -- to build buzz for your services and products. Nonprofits, in particular, have a lot to gain from these sites, which can help them identify and connect with potential volunteers and donors. Small businesses and authors can use them to build the types of relationships that lead to growth opportunities. They are hot -- and they aren't going away -- so make it a priority to learn more about them and how they can help you reach your goals.
Just remember: These sites are all about relationships. Don't use traditional marketing tactics like mass mailings to reach people on these sites. Spend time finding the people you want to get to know better and connect with each on your list one-by-one. It's time-consuming -- but so is going to a networking meeting. Your time spent getting to know people in these social networking sites -- and working to help them reach their goals -- will be productive if you approach it with a well-thought out strategy.

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