tag:blogger.com,1999:blog-6698359524433221650.post1343354777852535406..comments2024-01-12T04:58:56.025-05:00Comments on Build Buzz: Why E-mail from Publicists Makes Me SmileSandra Beckwithhttp://www.blogger.com/profile/03337084378952000158noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6698359524433221650.post-2784052642059131802009-06-26T10:42:39.750-04:002009-06-26T10:42:39.750-04:00Thanks Terry. Your comment is timely -- I listened...Thanks Terry. Your comment is timely -- I listened to a teleseminar this week from someone promoting a new book publicity course for authors and cringed when her #1 tip for listeners was to pitch the media by telling them what their book was about. You know that you have to pitch story or segment ideas using the author as an expert resource, not just say, "This is what my book is about. You will want to interview me." <br /><br />Sigh.<br /><br />SandySandra Beckwithhttps://www.blogger.com/profile/03337084378952000158noreply@blogger.comtag:blogger.com,1999:blog-6698359524433221650.post-32352331481903294522009-06-26T00:59:01.557-04:002009-06-26T00:59:01.557-04:00Excellent points. When pitching a media outlet, e...Excellent points. When pitching a media outlet, explain what your author can do for THEM and their publication or show. There must be a benefit to the reporter or editor. Simply stating "so and so has released a new book!" really isn't newsworthy. Tying a book's subject to a current trend or news story is more effective.Terry Cordingleyhttp://yourbookisyourbusiness.blogspot.comnoreply@blogger.com